User Validation
User Validation
With all that has been presented, we now shift towards user validation, extracting invaluable feedback that serves to validate our understanding and strengthen our strategy for Vellos. We interviewed a diverse pool of users within the space, including institutional investors, project founders, and retail investors. Below, we present a concise synthesis of the key insights gleaned from these interactions. Readers are encouraged to reach out and request further information if desired.
Opportunities & Pain Points:
Market Fragmentation/Manipulation & Liquidity Issues: Participants unanimously identified the fragmented market as an area of concern. No one platform exists where a user can find and invest in OTC deals, but also retain liquidity through the use of a secondary market. Most trading is performed off-line and accessible by only a small pool of institutional investors.
Infrastructure Development: A lack of a standardized infrastructure to achieve this goal was another common issue. While others have created infrastructure that can accomplish one small piece of our vision, no competitor has been able to build a complete integrated solution.
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