Go-To Market

Go-To Market

Our go-to market strategy is as follows:

1. Social media:

   1. Leverage our Telegram app, which offers rewards in the form of future airdrops, to help amplify and build our community, while simultaneous;y disseminating information about the Vellos protocol

   2. Leverage Twitter (X) to create a dedicated community by sharing thoughtful, insightful, and fun teaser content

   3. Leverage Discord and Telegram to build a discussion forum where the community can come together and discuss progress, their favorite projects, and discuss new and upcoming features

2. Launch Hype:

   1. As we get closer to launching our protocol, we can begin building hype and attracting attention:

      1. Viral marketing campaigns, including giveaways on our Telegram app

      2. Promotion through our partner web3 projects whose offerings will be launched on the Vellos protocol

   2. Showcase our infrastructure, backers, and ecosystem from a project and investor perspective

3. Strategic B2B Partnerships:

   1. Seek out VCs, brokers, DAOs, investing groups, content creators, and angel investors in order to offer the Vellos platform as a SaaS product that would fulfill their needs

4. Affiliate Marketing:

   1. Onboard affiliate influencers who would spread the word about the Vellos protocol to followers in exchange for a small portion of the revenue generated by their followers’ investing and trading

   2. Onboard affiliate broker-dealers who want to find investors for their clients’ web3 projects by launching on our platform; profit sharing would be similar to above

5. Inbound Interest and Synergies:

   1. Foster relationships with other players in the market, such as coin exchanges who may be interested in hosting initial coin offerings for web3 projects that raised funds on Vellos

   2. Leverage our brand and reputation to attract more web3 projects interested in raising capital through the Vellos protocol